A clear page plan
I tell you exactly which pages your store needs and what goes on them.
Services
Shopify store development & redesigns
New to ecommerce, or need a redesign? I build Shopify stores right from day one: a clear page plan, products, shipping, payments and policies, built from your Figma design, from a mockup I create, or as a conversion-first redesign.
Message me on Upwork to arrange a free 30-minute call.
Top Rated on Upwork · 4.9 rating · Cebu City, Philippines
In short
- For new brands that don't know where to start, and existing stores that need a redesign.
- I build from your Figma design (pixel-accurate, and just as good on mobile), from a mockup I design for you, or as a conversion-first redesign without Figma.
- Setup covers products, shipping, payments and policies, plus page titles, meta descriptions and URLs matched to what buyers search.
- Each build is quoted based on the content and functionality you need. Your Shopify plan, theme and paid apps are paid separately.
Who it's for
Problems this solves
- You have a product but no idea what pages or content you need
- You don't know what to write about your own product
- You have a Figma design and need it built on Shopify
- Your store needs a redesign, with or without Figma
- No blog, or blog posts that bring no traffic
What's included
What's included
Full store setup
I set up products, shipping, payments and policies.
Copy written with you
I send you simple questions about your business, the same ones your buyers will ask, and turn your answers into pages that sell.
Figma → Shopify
Pixel-accurate themes that work just as well on mobile.
Mockup design
If you don't have a design yet, I can create a mockup that fits your brand before building anything.
Redesign without Figma
I can redesign your store from scratch with a conversion-first layout, built around how your buyers shop.
SEO done for you
I set up your page titles, meta descriptions and URLs for you, matched to what buyers search.
Free traffic, early
I plan your first articles around the questions buyers ask on Google and AI tools.
Built right from day one
Your store is built right from day one, so Google and AI tools can find it.
Shopify Plus B2B ordering
I customize wholesale purchase flows on Shopify Plus, including minimum order quantities for B2B buyers. The brief needs to distinguish wholesale ordering rules from the retail purchase flow.
My June 2023 B2B project added quantity enforcement at checkout, with a requirement to leave retail shoppers outside the wholesale minimums. When you get in touch, describe which buyers the rules apply to and the quantities you need.
See the Shopify Plus B2B minimum-order project →How it works
How it works
- 01
Share your store or product
Your store URL, or just your product if you're starting fresh, your budget, and what you want to build.
- 02
Prepare your products
Names, prices, sizes or options, product photos, your logo if you have one, and how you plan to ship.
- 03
Design
I build from your Figma design or mockup, or create a mockup that fits your brand.
- 04
Timeline & estimate
Before any implementation begins, I give you a clear timeline and estimate.
- 05
Build, test & hand over
Tested on mobile, tablet and desktop, with notes your team can follow.
Proof
Results and client reviews
United States · Private client
Artisan home decor brand
Built the Shopify store from scratch on the Dawn theme from Figma designs, set up SEO and structured data, cleaned up product data, and launched the blog and articles.
Built from scratchFigma to ShopifySEOStructured dataData cleanupBlog setup
United States · Furniture brand
½ the cost
Figma → Shopify in weeks instead of months, at about half the quoted cost.
For new brands
The whole foundation
For new brands, I help build the whole foundation: branding, content and SEO so they show up on Google, plus Meta and Google Ads pixels when they're ready to run paid ads. Today, that also includes GEO, so AI tools can find and recommend their store.
Update Shopify themes
Excellent developer, highly recommended. Always completes high quality work even when solving through very difficult tasks.
Shopify ThemeShopify DevelopmentShopifyShopify PlusShopify Website Design
Verified Upwork client
Update Sold Out Assets
Always a pleasure working with Philip, very easy to communicate with and very punctual on timelines
ReliableHTMLEcommerce FunctionalitySell Sheet
Verified Upwork client
Landing page creation
We always have a smooth experience with Philip, its very easy to communicate with him and his output is always clean,correct and quick.
Detail OrientedNo-Code Landing Page
Verified Upwork client
Upgrade my Shopify store's Thank you and Order status pages
I will use him again...great experience.
Solution OrientedClear CommunicatorDetail OrientedGoogle Merchant CenterTracking Pixel
Verified Upwork client
+3
Tag Manager SetupGoogle Tag ManagerEcommerce Purchase TrackingTheme Changes
Philip did a great job, I will work with him again
WordPress ThemeWordPress DevelopmentTheme DevelopmentShopify ThemeTheme Installation
Verified Upwork client
shopify landing page
Knowledgeable on his work. Worth in all penny.
Committed to QualityClear CommunicatorAccountable for Outcomes
Verified Upwork client
Related projects
Custom art printing · Australia
Named with permissionPrintivart: Shopify revamp from a ChatGPT mockup, built with AI, plus 6 product options
Revamped the Printivart Shopify store from an HTML mockup the owner created with ChatGPT, rebuilt 1:1 in Shopify Liquid using Claude Code in about 1 week instead of 2–3, and extended product options from Shopify's 3 to 6.
View project →Gourmet chilli sauces & condiments · Australia
Private clientShopify CRO growth partner: shopping by intent, AOV, B2B and speed
Long-term CRO work for a gourmet chilli sauce brand: a full site relayout, shopping by intent and by brand, an add-to-cart flow built to raise order value, AI product taxonomy, Judge.me reviews, SparkLayer B2B, automated sold counts, a custom Klaviyo pop-up and speed optimization.
View project →Custom-fit sports gear brand · United States & Denmark
Private clientVercel & Firebase integration, quick add-to-cart and sticky add-to-cart
A full-stack Shopify project: a blog visitor counter stored in Firebase and served through Vercel with Node.js, site-wide quick add-to-cart, sticky add-to-cart, LCP fixes and Figma-based sections.
View project →More related projects: Theme migration · Rebrand from Figma · Theme OS 2.0 migration · Figma to Shopify · Rebrand and Dawn 2.0 migration · Figma to Shopify Dawn · Custom bundle · Language-based product images for variant options · Adobe XD mockup to a mobile-responsive Shopify landing page · Figma to Dawn 2.0 · Reusable customer form modal · Shopify Plus B2B checkout · Rebrand
Quote
Get a quote for your project
Every store is different, so I quote each project based on your requirements. Message me on Upwork to arrange a free 30-minute call about what you need. I'll reply with a timeline and estimate before any work starts.
Free 30-Minute CallFAQ
Frequently asked questions
How much does it usually cost to build a Shopify store from scratch?
It depends on how much content and functionality you want. From what I've seen with past clients, many come back later to revamp their first design when competition grows and they want more visibility through SEO and organic traffic: more content like blogs and guides, cleaner product data and better structured data. Planning for this from the start can save you a costly rebuild later. Your Shopify plan, theme and any paid apps are paid separately. Message me on Upwork for a quote based on your needs.
Can you design a mockup if I don't have one?
Yes. If you don't have a design yet, I can create a mockup that fits your brand before building anything. If you already have a mockup, from Figma or anywhere else, send it over and I'll build from that.
Can you work on my existing store and theme?
Yes. Most of my work is on live stores: fixing what's slowing sales down, cleaning up product data and tracking, and improving pages, without starting over unless that's truly the better option.
What do I need to prepare before we start?
Your products (names, prices, sizes or options), product photos, your logo if you have one, and how you plan to ship. Don't worry if you don't have product descriptions or page content yet. I'll send you simple questions, the same ones your buyers will ask, and turn your answers into pages that sell.
Will I be able to update my store myself after you're done?
Yes. I build stores so your team can manage them without calling me, and every build comes with notes your team can follow.
Let's get started
No detailed brief needed.
Message me on Upwork to arrange a free 30-minute call. If you need an audit, I'll explain the scope and cost first. Implementation is quoted separately.
- 1 Your store URL, or just your product if you're starting fresh
- 2 Your budget
- 3 What's not working, or what you want to build
