GA4
Google Analytics 4 set up correctly for your Shopify store.
Services
Shopify tracking & analytics setup
Without working tracking, you can't tell which ads are actually working or where shoppers drop off. I set up GA4, Google Ads, Meta and server-side tracking correctly, and fix tracking errors like duplicate events. Includes conversion tracking for WhatsApp and form leads.
Message me on Upwork to arrange a free 30-minute call.
Top Rated on Upwork · 4.9 rating · Cebu City, Philippines
Read: Shopify tracking not accurate? 7 web pixel problems I find most often →
In short
- For Shopify stores with broken tracking, and brands getting ready to run Facebook and Google ads.
- I set up GA4, Google Ads, Meta and server-side tracking correctly.
- The Meta Pixel and Google Ads tracking are set up so your ads can measure sales correctly from day one.
- I fix tracking errors, including duplicate events and custom tracking events.
Who it's for
Problems this solves
- Broken tracking, or numbers you don't trust
- You're getting ready to run Facebook or Google ads
- Duplicate events or custom tracking events need fixing
- You can't see where shoppers drop off
What's included
What's included
Meta Pixel
Set up so your Facebook and Instagram ads can measure sales correctly from day one.
Google Ads tracking
Conversion tracking so you can tell which ads are actually working.
Server-side tracking
Set up correctly alongside your other tracking.
Pixel troubleshooting
Duplicate events and custom tracking events found and fixed.
Purchase tracking audit
A check of your purchase events, with practical feedback and solutions.
Customer Events & checkout tracking migration
If your checkout is changing, the existing tracking data flow needs its own review. I work on migrations from GTM data flows to Shopify Customer Events, alongside checkout extensibility work.
In the Shopify Plus project below, I migrated the existing GTM data flow to Customer Events as part of the checkout upgrade. Share your current tracking setup, the events and destinations you use, and what is changing in checkout so I can scope the migration.
See the Shopify Plus checkout and Customer Events migration →How it works
How it works
- 01
Check the data
I review your analytics, funnel and tracking to see what is and isn't being measured.
- 02
Timeline & estimate
Before any implementation begins, I give you a clear timeline and estimate.
- 03
Set up or fix
GA4, Google Ads, Meta and server-side tracking set up, and tracking errors fixed.
- 04
Hand over
Every build comes with notes your team can follow.
Proof
Results and client reviews
Audit website purchase events & improve purchas event coverage
Philip was excellent to work with and provided lots of practical feedback and solution. Philip was quick to understand our issue and provided recommendations depending on his discovery process. Highly recommend Philip and looking forward to our next projects.
ShopifySolution OrientedClear CommunicatorAccountable for OutcomesPage Speed Optimization
Verified Upwork client
+3
Ecommerce SEO AuditWebsite Performance OptimizationShopify DevelopmentMeta Ads Code Check
Philip is always a pleasure to work with. This was my second project with him. His dev skills are exceptional and I look forward to working with him again.
CollaborativeCommitted to Quality
Verified Upwork client
Google Analytics & Hydrogen Help
Verified Upwork clientPhilip is excellent, as always. Phenomenal developer and a must-have for any team.
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Read all reviews →Quote
Get a quote for your project
Every store is different, so I quote each project based on your requirements. Message me on Upwork to arrange a free 30-minute call about what you need. I'll reply with a timeline and estimate before any work starts.
Free 30-Minute CallFAQ
Frequently asked questions
Can you set up custom tracking and web pixels?
Yes. I can set up Google Analytics 4 (GA4) tracking and the Meta (Facebook) Pixel for your paid ads, using Shopify's Customer Events and web pixels so they follow Shopify's current setup.
If you already have tracking but the numbers don't look right, I can also diagnose your existing web pixels. Common problems are duplicate events and events that fire twice, which make your reports and ad data inaccurate and can also slow down your store. I'll find what's causing it, fix it, and test that each event fires once.
Can you help with Google Ads and Facebook (Meta) Ads?
Yes. I can help you get more out of your Google Ads and Meta (Facebook and Instagram) Ads from the store side:
- Optimize your product feed for Google Merchant Center and the Meta catalog, including missing product attributes (brand, GTIN, color, size, material, product type and Google product category).
- Improve product titles and descriptions with popular keywords your customers search for, so your Shopping ads show for the right searches.
- Fix product feed errors and disapprovals in Merchant Center.
- Set up conversion tracking (Google Ads conversions, GA4 and the Meta Pixel), so your campaigns optimize for real purchases.
If you have a specific campaign or product feed you want to improve, Free 30-Minute Call and I'll take a look.
Can you help me get ready for Facebook and Google ads?
Yes. I set up the Meta Pixel and Google Ads tracking so your ads can measure sales correctly from day one. Without this, you can't tell which ads are actually working.
Let's get started
No detailed brief needed.
Message me on Upwork to arrange a free 30-minute call. If you need an audit, I'll explain the scope and cost first. Implementation is quoted separately.
- 1 Your store URL, or just your product if you're starting fresh
- 2 Your budget
- 3 What's not working, or what you want to build
