Guides

Shopify store problems & fixes

Practical guides from 300+ Shopify stores I've worked on. Find the problem you're seeing, and what to check first.

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Featured guide

Shopify store getting visitors but no sales? 12 reasons buyers leave

If your Shopify store gets visitors but few or no sales, don't assume the design is the problem. First check whether your traffic and purchase tracking are reliable, whether visitors are looking for what you sell, and whether the buying journey actually works. Then look for friction in product information, pricing, trust, navigation, cart and checkout. Below are 12 problems I often investigate in a store audit, and how to decide which ones are worth fixing.

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Topics

Guides by problem

Sales & conversion

Shopify store getting visitors but no sales? 12 reasons buyers leave

If your Shopify store gets visitors but few or no sales, don't assume the design is the problem. First check whether…

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Homepage & navigation

Shopify homepage not converting? 8 problems that cost you sales

Your homepage has one job: help each visitor understand what you sell and get to what they came for, fast. Most…

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Product & collection pages

Shopify collection page not converting? 9 problems I fix most often

A collection page should help buyers compare products and pick one quickly. Most collection pages that don't convert…

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Shopify product page not converting? 11 problems I fix most often

Your product page is where the buying decision happens. Most product pages that don't convert look good but don't do…

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Cart & checkout

Shopify add to cart but no checkout? 7 cart and cart drawer problems

First check where buyers stop: adding to cart, starting checkout, or completing a purchase. This guide focuses on buyers…

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B2B & wholesale

Shopify B2B without Shopify Plus: can your store sell wholesale on a regular plan?

Yes, in many cases. Shopify's native B2B features are no longer only for Shopify Plus. If your wholesale requirements…

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SEO & structured data

Shopify structured data and SEO: 9 problems that keep your store invisible to Google and AI

Launching a Shopify store doesn't make it understandable to Google or AI search. Shopify and most themes add only basic…

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Speed

Why is my Shopify store so slow? 9 causes I find in speed audits

Start by measuring which pages and devices are slow, then trace the cause before changing the theme. Heavy JavaScript…

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Tracking & ads

Shopify tracking not accurate? 7 web pixel problems I find most often

Most Shopify tracking problems come from too many pixels, not too few. Old pixels from previous agencies are never…

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Have a different problem?

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1 Your store URL, or just your product if you're starting fresh
2 Your budget
3 What's not working, or what you want to build