Schema markup implementation
JSON-LD (schema.org) for every page type: Organization, WebSite, CollectionPage, ItemList, BreadcrumbList, Product, Offer, Article and FAQPage.
Services
Shopify structured data & technical SEO
Most Shopify stores have scattered or broken schema. I build one connected structured data layer across the whole store, fed by the same product data your customers see, so Google, Merchant Center and AI shopping agents all read the same facts. Help ChatGPT, Gemini, Copilot and Perplexity understand your store.
Message me on Upwork to arrange a free 30-minute call.
Top Rated on Upwork · 4.9 rating · Cebu City, Philippines
Read: Shopify structured data and SEO: 9 problems that keep your store invisible →
In short
- For Shopify stores with scattered or broken schema, or errors in Rich Results Test, Search Console or Merchant Center.
- I build one connected schema.org JSON-LD graph across all templates, linked with @id, so the whole store reads as one knowledge graph.
- Metafields such as origin, material, tier and lead time feed the schema, the visible product page and the Storefront API, so Google, Merchant Center and AI shopping agents read the same facts.
- Work is delivered in phased work orders and validated to 0 errors and 0 warnings with Rich Results Test and Search Console.
Who it's for
Problems this solves
- Your store doesn't show up on Google, ChatGPT or AI shopping tools
- Rich Results Test, Search Console or Merchant Center show errors
- Your theme's schema is incomplete, duplicated or not connected across pages
- Product pages are messy or missing key details
What's included
What's included
Schema architecture & entity SEO
Nodes linked with @id, so product, collection and article pages point to the same WebSite and Organization. The whole store becomes one connected knowledge graph, not separate blocks.
Rich results & Merchant listings
Fixing errors in Google's Rich Results Test, Search Console and Merchant Center: Product, Reviews, Breadcrumbs, return policy and availability.
Running Shopping ads? I also optimize product feeds for Google Ads and Meta Ads.
Product data governance
Metafields such as origin, material, tier, lead time and shipping method feed the schema, the visible product page and the Storefront API. One source of truth.
Many SKUs and messy product descriptions? See why it costs you sales →
AI search & agentic commerce readiness
Storefront API access and catalog search (UCP search_catalog), so AI shopping agents can read details like fulfilment tier and lead time. Also known as GEO (generative engine optimization).
How it works
How it works
- 01
Audit current schema & errors
I check the JSON-LD on every template and the errors and warnings in Rich Results Test, Search Console and Merchant Center.
- 02
Plan the linked graph & data layer
A map of which schema types each template outputs, how they link with @id, and which metafields feed them.
- 03
Implement in phased work orders
Changes ship in small, clearly scoped work orders, so you can review and approve each phase.
- 04
Validate to 0 errors / 0 warnings
Each phase is accepted only when Rich Results Test and Search Console show 0 errors and 0 warnings.
Proof
Results and client reviews
// recent project · a Shopify store
Sitewide structured data & technical SEO
Designed and implemented a linked schema.org JSON-LD graph across product, collection, blog, article and hub templates. Fixed rich-result and Merchant Center errors down to 0 errors and 0 warnings, built a metafield-driven product data layer (origin, material, fulfilment tier, lead time) feeding the schema, the product page and the Storefront API, and delivered it in phased work orders with validator-based acceptance.
0 errors · 0 warnings
Linked @id graph
Metafield-driven data
Storefront API ready
Phased delivery
SEO Audit & Website Updates
Another great project with Philip! Excellent work on improving our core vitals / schema, and great communication throughout. Thanks again!
Committed to QualityClear Communicator
Verified Upwork client
Review Product Taxonomy
Free 30-Minute CallPhilip was quick to respond to us and easily understood our requests. He quoted more hours for the project initially but upon his inspection he let us know that he…
Clear CommunicatorTaxonomyProduct DiscoveryProduct ListingsShopify
Verified Upwork client
+1
Ecommercereviewing SEO changes and landing page work
Philip continues to excel on all our projects; will be rehiring once we need more help.
Committed to Quality
Verified Upwork client
Phil has been a godsend for us. We were having a couple of issues with SEO and Google Search, not realising that there was some deeper issues with the new theme we had deployed.
We hired Phil and he has been brilliant, systematically working through our Google, Cloudflare and Shopify, changing it all to best practice. We have noticed a large increase in traffic and better click through and sales with us having implemented his suggestions.
He is very quick to respond and treats our business like its his own.
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Quote
Get a quote for your project
Every store is different, so I quote each project based on your requirements. Message me on Upwork to arrange a free 30-minute call about what you need. I'll reply with a timeline and estimate before any work starts.
Free 30-Minute CallFAQ
Frequently asked questions
What is structured data, and why does my Shopify store need it?
Structured data (schema markup) is code that describes your products, collections and pages in a format search engines and AI tools understand. It helps Google show details like price, availability and reviews, and helps AI shopping agents read your catalog correctly.
Doesn't my Shopify theme already include schema?
Most themes include basic schema, but it's often incomplete, duplicated or not connected across pages, and it rarely uses your own product data like origin, material or lead time. I audit what you have and build one clean, connected layer.
Will structured data guarantee rich results or higher rankings?
No. Google decides when to show rich results. Valid, connected structured data makes your store eligible and easier to understand, which is the part we can control.
How long does a sitewide structured data project take?
It depends on your templates and product data. I start with an audit, then deliver in phased work orders, so you see validated progress at each step.
How do I get a quote for technical SEO?
Message me on Upwork with your store URL and what you've noticed (errors in Search Console, Merchant Center or the Rich Results Test). I'll start with an audit and give you a timeline and estimate before we start.
What's the difference between SEO and GEO?
SEO (search engine optimization) helps your store show up on Google when people search for products like yours. GEO (generative engine optimization) helps AI tools like ChatGPT and Google's AI answers understand and recommend your store. I set up both, so buyers can find you wherever they search.
Can you guarantee my store will rank first on Google or get a certain amount of sales?
No one can honestly guarantee rankings or sales, and you should be careful with anyone who does. What I can do is fix the things that hold stores back and set your store up the right way, so Google, AI tools and shoppers can find it, trust it and buy from it.
How soon will I see results from SEO?
SEO isn't instant, especially if many other stores are competing for the same search terms. It usually takes 3 months or longer to see real movement in rankings and organic traffic, depending on how your rankings progress. Your competitors are also working to stay at the top, so SEO works best as steady, ongoing work rather than a one-time fix. I'll explain what to expect for your store and which improvements matter most first.
Let's get started
No detailed brief needed.
Message me on Upwork to arrange a free 30-minute call. If you need an audit, I'll explain the scope and cost first. Implementation is quoted separately.
- 1 Your store URL, or just your product if you're starting fresh
- 2 Your budget
- 3 What's not working, or what you want to build
