Technical SEO, multilingual domains and Shopify Markets setup
Role: Shopify SEO optimization · Completed Aug 2025
Technical SEOCRO & speed
In short
Fixed technical, onsite and offsite SEO issues from an Ahrefs report, added swatches for CRO, and set up Shopify Markets with language-specific domains, region catalogs and tax overrides.
Client: Craft supplies store (private client).
Client location: Germany
What I built: Corrected technical, onsite and offsite SEO issues based on the Ahrefs report.
Main tech: Shopify Markets, Multilingual domains, Ahrefs, Shopify Liquid.
Privacy and cookies
This site uses a small cookie to remember your choice, which is always on. With your consent, I also use Google Analytics to see which parts of this page are useful. No ads, and I don't sell your data. You can change your choice any time with Cookie Settings. For more information, see the I use a small cookie to remember your choice and, with your consent, Google Analytics. No ads, no selling your data. Privacy notice.
The brief
What the store needed
An Ahrefs report flagged technical, onsite and offsite SEO issues.
The store sells in several countries and languages and needed each market set up properly.
The work
What I did
Corrected technical, onsite and offsite SEO issues based on the Ahrefs report.
Optimized the product page for CRO by adding swatches.
Set up Shopify Markets for multiple languages with specific domains.
Customized the theme so each domain has its own language switcher.
Configured the domains with proper redirects for each market.
Created region-specific product catalogs and set up tax overrides for each applicable region.
Want more details about this project?
Client details are private, but I'm happy to walk you through how I built this and how a similar solution could work for your store. Message me on Upwork to arrange a free 30-minute call and mention this project.
Upwork project: Shopify Development and Expert Consulting
I truly appreciate Philip's expertise. He possesses deep knowledge of the field and has an exceptional ability to communicate clearly and provide valuable advice on solutions to shop-owner challenges.