I'm a Shopify developer and CRO specialist based in Cebu City, Philippines. I've been building software since 2003, from desktop business systems to WordPress sites to enterprise Shopify stores.
Today I help Shopify stores whose sales are slow, and new brands that don't know where to start, with a focus on product customizers, custom Shopify apps, conversion optimization and technical SEO.
I've been building software for over 20 years, and I've spent much of that time as a freelancer. Freelancing taught me things a job description never could: finding work on your own, earning trust from people on the other side of the world, and delivering when there's no team or manager to fall back on.
Along the way I've worked with many kinds of clients. Some projects felt like a true partnership: clear goals, honest communication, and a shared focus on results. Others taught me hard lessons about what happens when expectations aren't aligned, scope keeps shifting, or communication breaks down.
Those experiences shaped how I work today. I value long-term relationships with good clients over one-off jobs, and I know what it takes to build them:
Two of my Upwork clients, one in the US and one in Australia, have worked with me for over two years and counting.
If you're looking for a developer who will collaborate with you, not just take instructions, I'd like to hear about your project.
I didn't start with Shopify. I've been building software since 2003, from desktop business systems to WordPress sites to enterprise Shopify stores. That background is why I care about clean data, solid processes and work that lasts.
161 Shopify jobs completed, rated 4.9 on Upwork. Theme development in Liquid, headless storefronts with Shopify Hydrogen, custom Shopify apps, Shopify API and backend integrations with Node.js, and front-end work in React, JavaScript and CSS.
Worked directly with clients through OnlineJobs.ph on a wide range of WordPress/WooCommerce and Shopify projects: store builds, theme customization, migrations, bug fixes and ongoing maintenance.
Built custom WordPress themes and plugins and WooCommerce stores using PHP and MySQL, with a focus on front-end work in JavaScript, CSS and HTML.
Built inventory, point of sale (POS) and lending systems for businesses using Visual Studio (.NET), Visual Basic 6, ASP.NET and MS SQL Server.
Graduated with a Bachelor of Science in Computer Science from Negros Oriental State University.
Deep Shopify expertise, modern front-end skills, and AI-assisted development that helps me deliver faster without cutting corners.
Themes, headless storefronts and custom functionality.
Fast, responsive interfaces and the integrations behind them.
AI tools that speed up building, design, testing and prototyping.
From my years before Shopify.
Message me on Upwork to arrange a free 30-minute call. If you need an audit, I'll explain the scope and cost first. Implementation is quoted separately.
