Services

Shopify conversion rate optimization (CRO)

More traffic doesn't help if visitors don't buy. I find where your Shopify store is losing buyers, fix it, and measure the result, so changes are based on data, not guesses.

Message me on Upwork to arrange a free 30-minute call.

Top Rated on Upwork · 4.9 rating · Cebu City, Philippines

Guides: Store not selling? Homepage not converting? Collection page not converting? Product page not converting? Add to cart but no checkout? Store slow?

In short

  • For Shopify stores where visitors come, but very few buy.
  • I review your analytics, funnel and tracking to see where shoppers drop off, then fix what's stopping them: product pages, cart, checkout, speed, mobile and trust signals.
  • Important changes are A/B tested when the traffic allows it, and results are measured by comparing conversion rate and sales before and after.
  • For existing stores I usually start with a 3 to 5 hour audit, so the fixes are based on your actual data.
Who it's for

Problems this solves

  • Visitors come, but very few buy
  • Product pages are messy or missing key details
  • Your store is slow
  • Broken tracking, so you can't see where shoppers drop off
  • You want changes based on data, not guesses
What's included

What's included

Find the leaks

I find where you're losing buyers using your analytics and customer journey.

Clearer pages

I restructure your pages so shoppers find answers fast and feel confident buying.

Speed optimization

I look at speed and mobile as part of finding what's stopping people from buying.

Clean data & tracking

I fix broken links, messy product data and tracking errors.

A/B testing

I A/B test the important changes when the traffic allows it.

Measured results

We compare conversion rate and sales before and after, so you can see what actually worked.

How it works

How it works

  1. 01

    Check the data

    I review your analytics, funnel and tracking to see where shoppers drop off.

  2. 02

    Find the leaks

    I look at product pages, cart, checkout, speed, mobile and trust signals to find what's stopping people from buying.

  3. 03

    Prioritize fixes

    You get a clear list of changes ranked by impact, so the biggest wins come first.

  4. 04

    Implement & test

    I make the changes and A/B test the important ones when the traffic allows it.

  5. 05

    Measure results

    We compare conversion rate and sales before and after, so you can see what actually worked.

Proof

Results and client reviews

1.34% → 3.39%Conversion in the first month · AU retailer
<1% → 2%+Conversion after an A/B tested layout · AU single-product brand
5.0Sep 2025

Shopify Speed Optimisation (EXPERT)

Working with Philip is great! While Upwork has lots of 'dodgy' freelancers who rip you off, Philip is not that!
He's honest.
He's hard working.
Best of all, he gets your job done properly.
Really appreciate working with you Philip, what a great experience.

CollaborativeCommitted to Quality
Verified Upwork client
5.0Aug 2025

reviewing SEO changes and landing page work

Philip continues to excel on all our projects; will be rehiring once we need more help.

Committed to Quality
Verified Upwork client
5.0Apr 2025Excerpt

Website updates including changes to hosting and setting up a homepage

We have worked with Philip on multiple occasions and recommend him wholeheartedly. The quality of his work is exceptional, as is his response, speed and diligence with communication. We look…

Free 30-Minute Call
Committed to QualityClear Communicator
Verified Upwork client
5.0 Shopify growth partner · SEO & CRO · 3 months

Phil was excellent to work with on our Shopify site. I'd happily hire him again and recommend him to anyone who needs a reliable Shopify dev.

He understood the brief quickly and asked sensible questions up front so we were aligned on scope and priorities. Communication was clear, prompt and straightforward throughout the project, which made it very easy to keep things moving. The work itself was high quality: clean implementation, thoughtful solutions rather than quick hacks, and everything delivered on time. He also spotted a few issues outside the original scope, explained the impact in plain English and suggested practical fixes, which I really appreciated.

Overall, Phil feels like a safe pair of hands for any Shopify work. If you want someone who knows what they're doing, doesn't stuff you around and gets things done properly, he's your guy.

Asa Gourmet chilli sauce brand, Australia
Reliable Committed to Quality Solution Oriented Clear Communicator Detail Oriented Accountable for Outcomes
Verified client review on Upwork

Related projects

More related projects: Technical SEO · Rebrand from Figma · Theme OS 2.0 migration · Shopify Plus · Reusable customer form modal · Checkout extensibility

Read the project write-up → Read all reviews →
Quote

Get a quote for your project

Every store is different, so I quote each project based on your requirements. Message me on Upwork to arrange a free 30-minute call about what you need. I'll reply with a timeline and estimate before any work starts.

Free 30-Minute Call
FAQ

Frequently asked questions

What is CRO, and does my store need it?

CRO (conversion rate optimization) means getting more of your existing visitors to buy, instead of only trying to bring in more traffic. If people visit your store but few of them purchase, CRO is usually the fastest way to grow sales, because you're improving what already brings visitors. I look at your data, find where shoppers drop off, fix those spots and measure the results.

How do you measure CRO results?

We compare conversion rate and sales before and after the changes, so you can see what actually worked. Important changes are A/B tested when the traffic allows it.

Wondering whether the audit is free? See Do you offer a free audit? in the FAQ.

More questions in the FAQ →

Let's get started

No detailed brief needed.

Message me on Upwork to arrange a free 30-minute call. If you need an audit, I'll explain the scope and cost first. Implementation is quoted separately.

  1. 1 Your store URL, or just your product if you're starting fresh
  2. 2 Your budget
  3. 3 What's not working, or what you want to build

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Philip DiazAvailable for new projects 4.9·Top Rated on Upwork Free 30-Minute CallFree 30-Min Call

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