Gourmet chilli sauces & condiments · Australia · Private client

Shopify CRO growth partner: shopping by intent, AOV, B2B and speed

Role: Shopify growth partner (SEO & CRO specialist) · Completed May 2026

CROB2BAOV

In short

  • Long-term CRO work for a gourmet chilli sauce brand: a full site relayout, shopping by intent and by brand, an add-to-cart flow built to raise order value, AI product taxonomy, Judge.me reviews, SparkLayer B2B, automated sold counts, a custom Klaviyo pop-up and speed optimization.
  • Client: Gourmet chilli sauces & condiments (private client).
  • Client location: Australia
  • What I built: Relayouted the whole site for clearer structure and easier navigation.
  • Main tech: Shopify Liquid, JavaScript, Shopify Flow, Judge.me.
The brief

What the store needed

  • Help buyers find the right product faster, whether they shop by occasion and use or by brand.
  • Increase average order value (AOV) and build more trust on product pages.
  • Support wholesale (B2B) buyers alongside retail customers.
  • A faster, cleaner store layout, and better email capture.
The work

What I did

  1. Relayouted the whole site for clearer structure and easier navigation.
  2. Added "Buy by intent" and "Buy by brand" shopping paths so buyers can find products the way they think.
  3. Built an add-to-cart flow designed to increase average order value.
  4. Organized the catalog with AI-assisted product taxonomy and attributes.
  5. Integrated Judge.me product reviews.
  6. Customized B2B wholesale ordering with SparkLayer.
  7. Set up workflow automation that updates and shows quantity sold as social proof.
  8. Created a custom pop-up connected to Klaviyo for email sign-ups.
  9. Optimized site speed.

Want more details about this project?

Client details are private, but I'm happy to walk you through how I built this and how a similar solution could work for your store. Message me on Upwork to arrange a free 30-minute call and mention this project.

Free 30-Minute Call

Project reference: Shopify CRO growth partner: shopping by intent, AOV, B2B and speed

Tech & keywords

Tech & keywords

Shopify LiquidJavaScriptShopify FlowJudge.meSparkLayerKlaviyoShopify product taxonomyMetafieldsCore Web Vitals
Client review

Client review

5.0May 2026

Upwork project: Shopify Growth Partner (SEO & CRO Specialist) – Long-Term Engagement

Phil was excellent to work with on our Shopify site. I’d happily hire him again and recommend him to anyone who needs a reliable Shopify dev.
He understood the brief quickly and asked sensible questions up front so we were aligned on scope and priorities. Communication was clear, prompt and straightforward throughout the project, which made it very easy to keep things moving. The work itself was high quality: clean implementation, thoughtful solutions rather than quick hacks, and everything delivered on time. He also spotted a few issues outside the original scope, explained the impact in plain English and suggested practical fixes, which I really appreciated.
Overall, Phil feels like a safe pair of hands for any Shopify work. If you want someone who knows what they’re doing, doesn’t stuff you around and gets things done properly, he’s your guy.

ReliableCommitted to QualitySolution OrientedClear CommunicatorDetail Oriented
+1Accountable for Outcomes
Verified client review on Upwork
See this review on the reviews page →
Let's get started

Need something similar?

Message me on Upwork to arrange a free 30-minute call. Tell me what you want to build or fix, and I'll reply with a timeline and estimate.

  1. 1 Your store URL, or just your product if you're starting fresh
  2. 2 Your budget
  3. 3 What's not working, or what you want to build

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