Case study · Custom framing & canvas prints · Australia

Framely: Print & Frame product customizer and site design revamp

Completed Oct 2026 · Custom apps & customizers · Store builds & redesigns

In short

  • Client: Framely, a custom framing and canvas print store in Australia, named with permission.
  • What I did: built Print & Frame, a custom app product customizer where shoppers upload a photo, pick size, finish and frame, and see a live preview and price, and implemented the full website design revamp.
  • Platform: Shopify. The customizer is added to the Liquid theme and connected to metafields and metaobjects.
  • Outcome: a year on, the custom canvas print builder is still a top sales driver.
The client

The client

Framely is an Australian Shopify store for custom framing and canvas prints. They approved being named on this site, and I keep working with them on Shopify theme updates.

The brief

What they needed

  • A way for shoppers to upload a photo and choose size, finish and frame
  • A live preview and a price for each choice
  • Options the store team can manage without touching code
  • A full website design revamp
  • Ongoing Shopify theme updates
The work

What I did

  1. 01

    Print & Frame customizer

    A custom app product customizer where shoppers upload a photo, pick size, finish and frame, and see a live preview and price.

  2. 02

    Built into the theme

    The customizer is added directly to the store's Liquid theme and connected to Shopify metafields and metaobjects, so the store team can manage options without touching code.

  3. 03

    About 5 weeks

    The customizer took about 5 weeks, because of the large number of variants that had to be set up.

  4. 04

    Site design revamp

    I implemented the full website design revamp.

  5. 05

    Ongoing theme updates

    Shopify theme updates after launch.

Tech & tools

Tech & tools

Shopify LiquidMetafieldsMetaobjectsJavaScriptCSSCustom appProduct customizer
Client feedback

What the client said

5.0Shopify theme updates · Oct 2026

Excellent developer, highly recommended. Always completes high quality work even when solving through very difficult tasks.

Matt R.Framely · Custom framing & canvas prints, Australia
Verified client review on Upwork
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Have a similar project?

Message me on Upwork to arrange a free 30-minute call. Tell me what you want to build or fix, and I'll reply with a timeline and estimate.

  1. 1 Your store URL, or just your product if you're starting fresh
  2. 2 Your budget
  3. 3 What's not working, or what you want to build

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